Sunday, August 30, 2009

Is Social Media a 'Fad'?

I saw this video posted on another blog recently and wanted to share. If you have just 4 minutes, it is a GREAT snapshot of the impact of social media on our lives. I was really shocked by the data on how LONG it took for TV & Radio to gain an audience of 50 million users, compared to Facebook. Astounding.


Are you currently involved in 'Social Media'? If not, why not? Top reasons I have heard folks tell me why they are not:
1) Don't have time for it (250 million users of Facebook have the same number of hours in a day that you do!)
2) I don't want to put my personal info out there - Especially in Customer Service, the question is if you are not putting it out there, who is?)
3) It's too confusing to use - YouTube has over 100,000,000 videos(found this out in THIS video). Go there and search for How To ___________. You are sure to find it. Then, you don't have to 'embarrass' yourself and ask someone how!

If you area involved in Social Media, are you connected with me? If not, why not? Just click on the links at the side of this Blog post. I would love to stay connected with you.

Monday, August 24, 2009

That 'First day of school feeling'

Today was the first day back at another school year for our sons,Brendan (7th grader) and Joseph (5th grader). I know they were anxious, even thought they did not want to tell Mom & Dad that! We were anxious, no doubt.

Of course, we told them the story about how "When we were kids ________________." They rolled their eyes. Each year I make breakfast for them on the first day, too. This year, there was one eggo waffle request and a frozen sausage, egg & cheese muffin. Made it easy on me!!

The first day of school is a new beginning. Chances for them to get new clothes, new books, make new friends, and hopefully, learn a few new things. It should be a good calibration point for me. Generally, in life, there are not many 'First days of _______(school, job, etc.)." But, when there are, it tends to be exciting. It tends to be a learning experience. We get to meet new people.

So, if we are stuck in a rut, how do we make that "First day of school" feeling all over again? I need to ask myself that question. You see, today is the "First day" of the rest of your life( I didn't make that up. I am sure someone else said it!). What can you do to create that anxiousness, that excitement, that knotted up stomach feeling when you walk through the front doors? I need to create that feeling again.

Maybe I will go get myself a pair of new school shoes today! Have a great week, friends.

God, I pray that you watch over our boys this year at school. Introduce them to great opportunities, great friends/relationships, and keep them safe. I pray that you grant their parents wisdom, patience, and understanding. Help us all grow closer as a family this year. - Amen

Monday, August 17, 2009

Book review - Duct Tape Marketing

Recently, I completed the book Duct Tape Marketing by John Jantsch. It was a gift from a friend that I received about 4 years ago and really have just gotten around to reading it. I wish I would have read it three years ago when I made the choice to enter in to the real estate business.

This book is chalked full of pragmatic tips for putting together a marketing 'system' for your small business. I filled the front and back inside bindings with notes and ideas as they popped into my head while reading the pages.

I appreciated the author's definition of Marketing:

Getting people who have a specific need or problem to know, like, and trust you

I believe that definition is spot on for small business marketing. The book is broken out into 3 parts:

1) The Duct Tape Foundation

2) The Duct Tape Lead Generation Machine

3) Getting on a Roll - Finding out what 'sticks' and do more of it.

I implemented ideas he suggested and saw immediate results:

1)Webinars - We did a Webinar and generated three new leads and closed one in less than a week! Our average sales cycle is 4 months. Needless to say, we have another Webinar scheduled!!

2) Wake up the senses with an Image to Match Your Message - I updated the look of the header on our website and added this 'image' to our advertising, and marketing materials, and have already had comments about the improvements from potential clients. See some of the changes at

And, I used the book to help set new measurements for Sales & Marketing including: Lead generation numbers and Lead conversion rations.

I have shared this book with team members and look forward to using it as a guide to put together our marketing plan for the future. I highly suggest this book to small business owners looking to leverage their marketing. The book was published in 2006, so it just started to delver into how to use social media as well, but as you read it, you can visualize how to make improvements via blogging, Facebook, Twitter, and other creative ways to get your message out to as many prospects as possible.

This book gets a '10' on my dogear rating system. My highest ranking. If you can't find the ideas to help you improve your marketing system in this book, I don't know where you will find it!!

Sunday, August 2, 2009

Leadership and Cheeseburgers

I've done some blogging on Leadership and _________. Leadership at the Movies, Leadership and the Laundry Room, and even Leadership and Wetsuits.

I see these comparisons across many bloggers. Here is one I wanted to share due to my affinity with food by Thomas Schulte: On Leadership and Cheeseburgers.

Great points about 'the big cheese':

Do you project an image and back it up as well as cheese does to the burger ensemble?
Are you complimentary to almost any combination of team members that may be slapped together at a moment’s notice?
Do you bend and conform to situations when needed?
Do you have the internal integrity that allows you to authentically project wholesome goodness and an honest hardworking appeal?
Are you projecting a bright and sunny disposition that is nice to be around and experience?
Is your flavor definitive and distinct?
Do you work well with others no matter who else is involved in the equation?
Are you commanding a leadership place of recognition that is unmatched because of WHO you are and HOW you lead?

I will continue to share these in the future.

What is your leadership style most comparable to? Leadership and _____________.