I read this book on a suggestion from a friend as it was first published in 2002. I found the book to be an easy read. I appreciated the way in which Tim outlined three ways to win business through: Knowledge, Network, and Compassion.
Our tasks as business people is to gain more business, especially in today's economy. But, not just to get business - but KEEP business over the long term. Tim does a nice job defining these things. For example, to keep customers long term, you must add value to them. He defines added value as: "The value with you inside a situation is greater than the value without you". He also defines the people who do this "love business" (the act of intelligently and sensibly sharing your intangibles with biz partners) as 'Lovecats'. Don't know that I want to be called a lovecat, but he gets his point across.
Some key takeways from me in this book:
Knowledge is important, but you can't add value if you don't SHARE it!
Your network's value is equivalent to the square of the number of people in it. Again, though, it must be SHARED
Compassion is the glue that holds the Knowledge and the Network together. It is the way we will win hearts and influence people in today's world.
I really enjoyed this book and intend to share it with others. If you would like to have a copy, let me know. I'll send one to the first person who responds to this post!
In my last review, I shared my rating system as 'dogears'. How many pages did I dogear to go back and search the key action points available? Love is the Killer App gets a 9 dogears rating (out of 10), so I highly suggest this read.
Posts
No comments:
Post a Comment